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Technology
  • Able to create, monitor and analyze SEO, PPC, PR, and social media campaigns

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  • Creative use of multimedia, traditional marketing and digital marketing strategies to promote brand

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  • Proficient with Google Analytics, Omniture and Google Adwords

MileStone Internet Marketing | Account Manager / SEO Strategist

August 2013 - June 2014

  • Managed multiple website projects including website development and organic promotion

  • Continually improved organic search rankings for clients using SEO best practices

  • Reviewed website performance and deliver detailed ROI reports of website analytics

  • Suggested and implemented custom online marketing strategies to improve conversion for each client

  • Managed a diverse portfolio of over 30 clients in the hospitality industry including Hilton, Hyatt, and Crowne Plaza hotels.

  • Performed keyword, competitor and market analyses for clients

  • Identified link building opportunities for client websites

  • Worked cross functionally to maximize client satisfaction and meet client KPIs

 

 

Steiner Electric  | Web Content Specialist 

January 2013 - August 2013

  • Reviewed, edited, and published content according to SEO best practices

  • Managed intake of website update requests 

  • Maintained social media profiles and executed first social media campaign

  • Wrote content with a focus on improving organic search performance for web properties

  • Optimized PPC landing pages

 

 

Mic Check Productions, Inc. | Search Engine Optimization Specialist

​2009 - January 2013

  • Executed on page and off page optimization that resulted in national and international traffic

  • Increased organic traffic by more than 40% in one year

  • Wrote and distributed SEO press releases

  • Created and maintained social media profiles for company

  • Created and managed several PPC campaigns

 

Mic Check Productions, Inc. | Public Relations Manager
June 2006 - August 2009
  • Wrote, edited and distributed SEO enhanced press releases

  • Created and executed public relations campaigns for company and artist roster

  • Created and maintained social media profiles for company and and artists

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Westgate Resorts | Social Media Specialist
August 2011 - January 2013
  • Increased engagement on social media pages by more than 50%.

  • Created, maintained and executed a social media editorial calendar and posting schedule

  • Created and executed several successful social media campaigns

  • Propelled online reputation management program and managed PR crises

  • Maintained over 20 social media accounts across various channels including Pinterest and Twitter

 

ItJustMakesScents | Digital Marketing Manager

June 2008 - August 2011

  • Optimized website using SEO best practices & ranked number #1 in Google for competitive keywords

  • Assisted in the development and marketing of E-Commerce website

  • Managed social media channels

  • Developed comprehensive SEO strategies that resulted in national international website traffic and revenue

  • Increased online sales by over 20% using PPC

 

 

Software: Dreamweaver, Photoshop, Microsoft Office, Basecamp

 

Web: Constant Contact, Mail Chimp, Content Management Systems, Hootsuite, Tweetdeck

 

Favorite digital marketing tools: SEO Moz, Quantcast, Screaming Frog, Compete, Alexa, Raven Tools, Majestic SEO, Omniture, Google Analytics, Google Adwords

Skills

  • Paid Search

  • Blogging & Social Media Marketing

  • Social Media Monitoring

  • Email Marketing

  • Search Engine Optimization

  • Landing Page Optimization

  • HTML Editing

  • Copywriting 

  • Web & Print Content Development

  • Web Analytics

  • Online Brand Monitoring

  • Competitive Intelligence

Full Sail University | Winter Park, FL.
Master of Science in Internet Marketing

​2010 - 2011

 

 

 

Eastern Illinois University | Charleston, IL. 
Bachelor of Arts in Journalism with a minor in Public Relations

​2001 - 2005

 

RESUME

Professional â€‹

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Work​

experience​
 

Education

© 2013 by Bianca Garrison. Proudly created with Wix.com
 

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M: 224-280-8283   
 

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